The Tourism Ministry is set to
introduce a digital platform to boost Indonesia's tourism and achieve
the goal of 20 million foreign tourists visiting the archipelago
annually by 2019, the minister said on Thursday.
The ministry will launch Travel X-Change Indonesia (TXI) on August 17 this year, coinciding with the country’s 71st anniversary.
"I will prove that the use of digital technology is going to take
Indonesian tourism to a new level," Tourism Minister Arief Yahya said on
Arief is currently in Sydney to study Australia’s digital marketplace
platform called Tourism Travel X-change Australia (TXA), an inclusive
booking platform that helps market tourism-related business through an
Moreover, Indonesia's TXI would be a one-stop service in which people
from around the world could look into tourism packages to all
destinations in Indonesia offered by travel agents on the platform,
The service will also allow potential customers to book and purchase travel packages.
The ministry is working on a promotional campaign to attract as many
traditional travel agents as possible to sign up for the site, which
will facilitate the sales of their tour packages.
“Traditional travel agents will be left behind if they do not take
this opportunity,” Arief said, adding that the Tourism Ministry would
also give train travel agents in website design to help them
attractively present their tourism packages.
Ten million foreign tourists visited Indonesia last year. The
government increased the target to 12 million this year, and wants see
that number double to 20 million foreign tourists by 2019